TYPOGRAPHY IS VISUAL LANGUAGE
AND
IS EMBEDDED
IN
CULTURE
A unit for commercial design. Generative Topic
STUDENT GOALS & UNDERSTANDINGS OF LEARNING
You will understand and learn to appreciate the role and implications of how art text and design have mapped society's view of visual art throughout the history of global culture.
You will learn how to develop the ability to communicate in the language of art, by studying and applying appropriate art vocabulary, art materials, tools and techniques.
You will understand and learn about the the elements and principles of art and design.
You will understand and apply the processes of critique, and how these processes relate to your own artwork and the artwork of others.
You will develop an understanding of typography and design techniques as well as terminology, media application and methods.
You will learn and develop an understanding of the artists' philosophies that are relevant to visual design, media design and aesthetics.
You will develop an understanding and appreciation for the way that multiple types of visual design, typography and media, circulate information successfully to the masses in many formats.
You will learn how to make connections between the visual arts and other disciplines in the form of research, oral and written communications, and actual design
ESSENTIAL QUESTIONS
Why does technology have an effect on all visual media?
How does Typography depict world culture?
How has the incorporation of technology affected visual art, design and media?
ASC1I image generator
ASSIGNMENTS
Introductory
Mind mapping of typography in art
Mind mapping the steps of a written critique
Guided
lettering within an image. By hand and on the computer
Designing a tree that incorporates text
Culminating Assignments